Indiantelevision.com:
Here is an interview with Reynold da Silva, the founder and MD of Silva Screen Records (SSR), who was in India recently for tie-ups with some entertainment companies. The company “puts out the score music for Hollywood films ranging from classics like Dr. Zhivago to the Bond films”…and “not just the soundtrack that one hears on the film but the original score”. Key digital takeaways are here:
On mobile music: “Silva Screen has not benefited from the monophonic and polyphonic ringtone craze. However, since the emergence of the actual sound recording now being heard (master tones, true tones, real tones) instead of the inferior sounding ringtone, we have made tremendous inroads in this area. Our recordings are used as real tones worldwide, in particular, Japan and the US. The quality of our recordings and the ability to move fast has enabled Silva Screen to be a leader in this field…The eventual ease and speed by which the consumer is able to access content will be of tremendous benefit to both consumer and content owners.”
On the Internet: “The music business landscape is changing and the whole distribution model is in the process of evolving. At retail, CD sales are down although Silva Screen was up last year. There is severe pressure on margins. The consumer has more choice by way of entertainment and record companies are fighting for a larger slice of a shrinking pie. Against this background, we are still optimistic for the future. Our success in ring sounds and now full track downloads via the phone is what we are gearing up towards. We have in excess of 100 albums on itunes and our catalogue is being added on to many download sites throughout the world.”
On piracy: “I do think that the major record companies have taken their time. However, looking at it objectively, one can hardly blame them for making sure that security / digital rights management (DRM) issues are full proof. After all with all the illegal downloading taking place and the rampant piracy of CDs, all owners of IP need to be prudent.
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