Not necessarily novel, but hey, Google is doing it: in the new Google Toolbar 4 for IE (beta), a new feature is built into the toolbar allows the user to send web content via SMS (or via Gmail or Blogger) to any other SMS user in the U.S. Google also offers a “Send to Phone” (U.S. numbers only) extension for Firefox.
There are a couple of others I can think of which offer similar functionality: Vazu and there was another one I can’t remember the name of PocketThis.
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