DNA: This is a coup for Paradox Studios, the digital arm of Reliance Infocomm. The mumbai-based game developer has signed up with Hollywood action star Van Damme. The Belgian born star will promote Kick Boxing and Van Dammage, games based on his style of kick boxing, which was developed by Paradox’s 4-member team, with inputs from the actor’s personal instructor. The games will be launched to coincide with the release of Van Damme’s movies later this year. Second in Command and Hard Cops, two movies that have been completed by Van Damme, are slated for release in 2006.
This is the first time an international action star has been signed up by an Indian company on a long-term contract, lasting nearly two and a half years to promote mobile games. Van Damme gets an upfront guarantee fee, apart from revenue share, Ninad Chayya, vice-president, operations and production, Paradox, said. The company is also on the verge of signing up two leading Bollywood stars and one action hero from the South on multiple year deals that will include marketing and game promotion, he said. But he refused to divulge the names, pending finalisation of the agreements. The company is also looking to sign up other international stars including cricketing personalities. It has already released the BMX Extreme game, for which it has roped in an international BMX stunt team to promote it.
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