Mobile Health Program

2ThumbZ has released some “wellness” programs which people can use to count and track calories, log their workouts and try to stop smoking. At the moment they’re free at unc.2thumbz.com, but they’ll go for $9.95 from April.
“2ThumbZ doesn’t face much competition in the area, but there isn’t much consumer interest in paying for mobile health and wellness applications, said Jupiter Research senior analyst Julie Ask. A Jupiter survey showed that 1 percent of mobile consumers said they would be interested in menu-planning and nutrition tools, and another 1 percent said they’d pay for mobile software to help manage their health…Still, even 1 percent of 200 million is substantial.”

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