Guardian Launches Soduku League

Every few months someone else launches a Soduku mobile game — Guardian Unlimited in the UK has taken the next logical step and launched a Soduku League where users can compete head-to-head. This is in partnership with Solid State Group and is aimed at increasing reader loyalty.
“Uniquely, players can compete against each other by entering their scores into a newly developed website which tracks their performance and ranks them as scores are submitted. This connection between the normally disparate mobile and web platforms is a key part of the strategy to enhance the user experience,” said Ben Rometsch, co-founder of Solid State Group.
Graham MacFadyen, Subscriptions Manager at Guardian Unlimited describes this development as an example of “mobile as part of our overall strategy” rather than a distinct “mobile strategy”.
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