This is Kevin Tsujihara at work: movie studio biggie Warner Bros. will sell movies and TV shows in Germany using P2P technology. Warner Bros. is working with Bertelsmann AG and its subsidiary Arvato to create a service called In2Movies, to launch in March, and will be available in Germany, Austria and German-speaking Switzerland. The service will feature movies dubbed into German for a fee that Warner says will be similar to the cost of a DVD. It will also offer TV shows like “The O.C.” and locally made programs and movies.
In2Movies will use Arvato’s new platform, called GNAB to deliver movies.
Release: Down the line, users will be able to download programs to DVD recorders and other portable devices. The idea for Warner is to test it out on the region and then expand in other countries.
Related: Warner Bros. Retools Digital Operations
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