InfoSpace Merges Online and Mobile Unit

This is rather unexpected, but makes sense considering the search as the defining thread across the two business units (online/search and mobile) at InfoSpace. The company has merged its online and mobile unit and will NOT report separate revenues from next quarter, according to the transcript of the Q4 earnings call (on Internetstockblog).

In the call (we covered the earnings here last week), InfoSpace CEO Jim Voelker expounded at length about INSP’s mobile business, and the differences between the online dynamics and mobile dynamics.

On the divisional merger: outgoing CFO David Rostov: “The rational for that was a fundamental view and we’ve talked about this before, the assets we have and the relationships we have and the technologies we have and the customers we have on the online side are moving more and more toward the mobile side where we think we have a leadership position.”

Another major point: the company expects to spend about $5 million this quarter, a part of which will be content licensing. Among them, as Voelker hinted, would be video-based content. I’m assuming the direct to consumer service that the company plans to launch (see below) would also tie into that.

Some more details on our sister site MocoNews.net.

Related: InfoSpace In Play

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