Indiantelevision.com: Dishtv, Subhash Chandra’s Essel Group-promoted DTH platform, has announced the launch of its movie-on-demand (MoD) service. The feature will offer two movies per week, allowing viewers to control the choice and timing of the movie. Dishtv subscribers can order the movie through IVR/Phone, SMS, or by logging onto http://www.dishtvindia.com. The subscriber is authorised to view the movie within 24 hours for Rs 40 ($0.90).
According to Dishtv India managing director Sunil Gupta, the company is in dialogue with filmmakers and producers to secure rights to distribute as well as release their films via its newly offered MoD platform. “Our goal is to provide a balance of off-beat and independent movies, in addition to a wide selection of mainstream movies. Dishtv views VoD as an opportunity for filmmakers to reach a large audience.”
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