College Cheerleaders On Mobile Phones


Mobile CheerleaderSmartphones has signed a deal to put college cheerleaders on mobile phones. It has secured exclusive mobile content rights with many leading colleges for football, basketball, hockey and other sports.
“Cheerleaders, mascots and marching bands are a logical extension of our college sports content,” said Mike Merrill, Founder and CEO of Smartphones Technologies. “Between the tech savvy college students and the incredibly loyal fans and alumni, we think college related mobile content will be a gold mine for both carriers and universities.” The obvious application is wallpapers, but Smartphones also has voice ringtones, ringback tones and video ringtones featuring cheerleaders, mascots and marching bands. “Smartphones is working with colleges and universities to videotape the cheerleaders performing the school cheers and the marching bands performing the school songs. For example, Florida State fans can have the “F-L-O-R-I-D-A S-T-A-T-E, Florida State! Florida State! Florida State!” or the marching band performing the FSU War Chant as voice ringtones and ringback tones.” It makes sense — having a ringtone created by a sports star shows individuality, but for recognition you want the cheers that everyone associates with the team.

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