AOL Attempts High-Speed Reinvention; Launches Online Reality Show

We missed this one last week, but important as AOL continues to reinvent itself following the open-portal. It has announced plans to reinvent itself as a high-speed Internet provider via partnerships with BellSouth, Verizon, Time Warner Cable, and Qwest. AOL is also expected to launch a multimillion-dollar ad campaign to tout the new broadband service.

Pricing for AOL’s high-speed service ranges from $25.90 to $29.90, depending on the market–just a few dollars more than its $23.90 dial-up offering.

In related news, AOL has plans to develop a “reality treasure hunt” show called “Gold Rush” in a new deal with Mark Burnett Productions. The show will “track real-life challengers searching for treasure across the United States” based on clues embedded throughout the AOL network and in print, wireless and TV media.

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