Mobile Search Next Profit Maker

The Mobile Marketing Association has called mobile search “the next significant value creation opportunity for mobile operators around the world”, and pointed out that people will search for different things on their mobiles compared to their computers so new paradigms may emerge.
“In order for mobile search to flourish,” according to the MMA, “not only must consumers quickly try, adopt and use the service, but companies in the wireless and marketing industry must generate profit from these searches.”

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