Mobile Animation Originals — An In-Depth Look

This is a long (5-page) article but worth the read if you’re interested in mobile video…especially if you’re on the content side. There’s not a great deal of money in mobile video right now, but there is a revenue stream — a small return for a small outlay. It will be four to five years for there to be enough money in mobile shorts to be self sustaining, according to this article, but: “If you wait until there’s an opportunity to make money in mobile, you’ll be locked out of the market,” said Beau Buck, ceo of Big Digit Inc., which operates mFlix. So it’s very much in the land-grab stage, with the land in this case being experience and name recognition within the industry. Dana Witt, business development manager for In-Fusio North America, recommends that companies “use it as an auxiliary marketing tool to your other marketing tools for the animation”.
The article also reads like an introduction to the people in the mobile video party, touching base with companies like Fun Little Movies, BlipTV, Bango, MobiTV, Amp’d, Smash TV and so on.
“In terms of actual measurable revenues and downloads, the bigger brands with the bigger marketing budgets are seeing the lion’s share of transactions,” said Anil Malhotra, co-founder/vp of alliances and marketing at Bango. Because there is not yet enough revenue some companies are keen to add sponsorship or advertisments as an additional revenue stream…
Also, of note for content producers: “Some mobile markets, such as MobiTV or iFilm, buy primarily one-offs, while others prefer episodic series. Many consider both formats. The ideal for Fun Little Movies would be a series with at least 100 episodes. SmashTV, which used to license single films, now focuses on series, mainly due to time constraints; it takes just as long to negotiate for a series as for a single short film. Series tend to exhibit better financial potential for content providers as well, since more views are possible as people come back for additional episodes.”