@ NATPE 2006: Bernoff Not Thrilled By Mobile TV; Shipwreck Site As Niche Video Poster Child

An overlapping schedule for many of the panels makes it tough to stay through every session. I hit Josh Bernoff’s panel on making money from “new” screens long enough to hear him confess to not liking the cellphone video experience (“too small” and repurposed clips “aren’t effective”) —
and rank Mobile ESPN as the “strangest idea.” Bernoff urged the audience to remember that “TV still drives most of the revenues and establishes the brands.”
A slight disconnect, though, as he then turned to panelist Jeremy Allaire to talk about Brightcove’s efforts to help commercal video creators and programmers set up affiliate networks. (Disclosure: Brightcove is sponsoring our coverage here but is not involved editorially.)
He was followed by John Davis, president, Eco-Nova Productions Limited, whose ShipwreckCentral.com could be a poster site for niche video. It’s literally built around video — live and archived, some of it quite vivid — of shipwreck dives around the world. The company is on the verge of launching a subscription product meshing “massive amounts of video” with community. Subscribers will be invited to vote on which shipwrecks the company should film, providing an element of interaction for people who might never get to plan their own expedition.

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