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Microsoft Considering Own Portable Media Player: BW

BW is reporting that Microsoft is considering plans to develop its own portable digital media device to rival the iPod, rather than just providing technology to partners. It hasn’t decided if it will go ahead with the project, but it has put together a team that’s considering the business end of such an initiative.

This would be an about-face on MSFT’s Plays-For-Sure strategy which harps on device choices and interoperability for consumers.

What would it look like? Xbox boss Peter Moore said in the story that any Microsoft media device would have to leverage the company’s most significant consumer strength, video gaming. “It can’t just be our version of the iPod,” says Moore.

This would confirm our information from MIDEM, where we heard that MSN Music division would be folding into the XBOX division within the next three months

Related: Microsoft Creates New Entertainment Business Unit; Will Be Overseen By Bach, Headed By Lee