Blog Post

Wal-Mart Launches Original Music Series Online

Continuing on music, Wal-Mart.com has finally launched something new after its rather moribund online music service didn’t go anywhere: it is launching an online music video and audio service called “Wal-Mart Soundcheck“, which features studio performances and interviews with new and established bands and musicians. (A bit like what Clear Channel and AOL, among others, are doing.)

The segments, each with four to six songs, will play for free on the website and on TV screens in Wal-Mart electronics departments. Interestingly, the whole service is sponsored by Gillette Fusion razors…more details in the official release here.

Related:

Wal-Mart Goes Broadband

Wal-Mart Undercuts..So What’s New?

Wal-Mart Formally Launches Online Music Store