The complete coverage of the two-day Value Added Services Conference organised by Infor-Media in Mumbai on January 23 & 24. These reports are published on our sister site ContentSutra by contributor Prashant Sethi. (Please note that if any speakers have been left out in our coverage, it’s not deliberate. We would be happy to publish their presentations or thoughts on VAS if they are sent to us on karat@paidcontent.org)
Day One
— “VAS Needs To Make A Difference In People’s Life”
— “Customer Has To Perceive VAS As A Necessity”
— Market Penetration First, Then Equip The Customer To Consume Content
Day Two
— “Customise The Content To Develop Loyalty”
— “The Importance Of Quality And Exclusivity Of Mobile Content”
— The Discussion On Music Industry And Mobile
— “VAS Industry Needs Capital Infusion; There Are Bright Ideas That Need Nurturing
— “Operators And Content Providers Seem To Have Started An Active Dialogue:” Kaustuv Ghosh
— Where TV Meets Mobile: Kaushal Modi, Head- Licensing & Telephony, SET India Pvt Ltd
— Know Your VAS Stats: Alex Kuruvilla, Director, Coruscant Tec
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