NBC’s Revenues From iTunes: $2.5 Million; The Office Forms One-Third

A decent story about NBC’s efforts to reinvent itself after slumping in ratings over the last two years, and its increasing focus on digital media. With some management shuffle, Beth Comstock is now heading NBC’s digital media unit, a suprise appointment as the story says. She may, after Zucker, be in line for the top job at NBC.

Anyway, some data on NBC’s TV shows sale revenues through iTunes: So far, $2.5 million, one third of it from “The Office.”

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