@ NATPE 2006: The CW: Time To Rebrand?

When your new network name becomes a punchline — as was the case when one batch of panelists started trading translations like The Chuck Woolery Channel, Country & Western. etc. — or it’s too easy to transpose — as in The WC, it may be time to consider another direction before it’s too late and too expensive. Suggestions?

NATPE conference coverage is sponsored by Brightcove.

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