Russell Buckley has an interview with Julia Dimambro of adult mobile content provider Cherrysauce (angling for a job there Russ?).
Julie admits that so far mobile smut hasn’t lived up to the hype and blames it on the low quality of the content so far…”the quality of the content offered was nothing short of rubbish and I mean really ropey stuff” were her words. She expects this to change as content made especially for mobile becomes more common.
“The great thing about the adult industry (both traditional and mobile) is that they don’t beat about the bush. They want clear and simple commercial models and their whole mentality is focused on making money and immediate returns…’Taking a view’ or ‘investing now for ROI in 2 years’ just isn’t part of their business language. You’ll be shown the door with that approach.”
She also gave an example of the problems facing mobile content producers: “With videos for example, if a clip can only be 30 seconds, it needs to offer value for money by arousing the end-consumer, can’t show anything explicit AND at the same time needs to be under 250k (i.e. a typical impossible mobile request!).” Of course, most mobile content doesn’t need to arouse in 30 seconds, just entertain…
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