Glu’s Segerstrale Downplays Influence Of Brands

Glu Mobile’s EMEA managing director Kristian Segerstrale has said that mobile gamers are less influenced by licenses and brands than the wireless gaming industry seems to believe, ranking below both cost and perception of quality in the list of reasons for purchasing titles. This is based on an in-depth study of mobile gamers in the UK, which also found that they skewed very young — 16-24 year olds had four times the usage rate compared to the average. This may have to do with the fact that mobile games are cheaper than console games and can be paid using the phone bill.
The first half of the interview with MobileIndustry.biz is here.

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