“Customer Has To Perceive VAS As A Necessity”


Here is ContentSutra’s coverage of Infor-Media‘s two-day Value Added Services Conference in Mumbai, which kicked off today. Our correspondent Prashant Sethi reports:
Kartikeya Shukla, Bharti Cellular Limited
Entertainment is going to rule the roost. There are basically three things that are consumed today when it comes to VAS, these would be voice, data and sms mainly in the form of music, gaming, dating and e-mail.

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