Third Screen Media has released a software package called MADX Publisher, which “combines the features of a mobile ad server with trafficking capabilities…Eventually, the company says, MADX will enable publishers to accept and respond to RFPs from agencies and advertisers, once Third Screen builds the second module of the software. At that point , expected to be in March, publishers will also be able to make their available inventory visible to advertisers and agencies, easing the planning and buying process, according to Third Screen.” There’s a one-time set-up fee, a subscription fee for access to the platform, and CPM rates for ad delivery.
Companies are budgeting more money for mobile advertising and marketing. Third Screen now serves over 50 million monthly impressions on its own ad network and recently finalized its first million-dollar ad buy…the average campaign has increased from $15,000 to around $100,000 to $200,000 over the last year.
Related stories:
–Mobile Ad Firm Third Screen Media Raises $3 Million
–ThirdScreen Media Launches Wireless Ad Network
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