Sundance Digital: Atom Launches Online Film Studio; Funding Six Dozen Shorts

Atom Entertainment (the new name for Atom Shockwave) is launching AtomFilm Studios, what it calls “the first development house dedicated to producing content solely for distribution online”. While that might be a stretch, it will perform the role of a studio: will finance select projects, invest upfront in the production of original content, and then distribute it online, through their sites and other partner sites and mobile operators.

The development house has six projects under production already — due for release in the spring — and as many as three dozen others planned for the studio’s first year.

The company plans to invest “hundreds of thousands of dollars” in the initiative in 2006, with budgets per project expected to vary widely depending on the project, but these movies would typically be less than five minutes each.

The studio will share ownership and any revenues generated from the original content.

For some more background, read this new BW story: “Three-Minute Moguls

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