Sony Connect To Reorganize; Merged With Audio Hardware Divisiion

Would somebody give a mercy killing to the Connect brandname now please? Sony has reorganized its online music unit Connect, merging it with its audio hardware division. The new division will be managed by audio chief Hiroshi Yoshioka.

The unit’s name will be changed to the Connect Business Division. Until now, Connect has been run by co-presidents Koichiro Tsujino in Japan and Phil Wiser in the U.S.

Tsujino will be given a new role in the company’s technology development group. Wiser will become head of Connect’s U.S., Sony Connect, operations and remain on in the already-held post of CTO for Sony Corp. of America.

Related: @ CTIA: Sony’s Strategy With Mobile: Wiser talked about the unified Connect startegy at CTIA in Sept last year.