Trust NYT to hype its significance, as if this is the second coming of blogs as a viable medium for advertising. Anyway, the news: the science magazine Seed has launched Scienceblogs.com, a hub/network of, what else, science blogs. It brings together 15 blogs on various topics and will increase to 30 in the coming weeks, the story says.
It is not a trade blog, but a consumer play, judging from the advertisers they want to attract, and also this from CEO: “enabling a conversation between the science community and the general community.”
Also, the effort seem to be centralized, in the sense that all the bloggers, who already had their own blog elsewhere, will abandon or migrate their own efforts and join on the centralized site, or so it seems from the commentary on the site and feedback from users.
Seed Media also operates Phylotaxis, the funkiest looking news aggregator I have seen, to the point of being unusable.
Other than that, it is a good effort in an otherwise less-known or exposed part of the blogosphere.
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