Mobile2Win In Mobile Content Pact With Indian Idol Creator FreeMantleMedia Mobile2win (M2W) has entered into an exclusive tie-up with FremantleMedia Ltd (owner of the Indian Idol format) for creating mobile content around the show. M2W has created and will be powering up a WAP site totally dedicated to Indian Idol content which covers, wallpapers, animations, picture messages, colour logos, videos, true tones, polytones, monotones and the Indian Idol Mobile Game.
All this content will be conceptualised and created by M2W and is downloadable from operators across the country via GPRS and SMS. It is deployed across operators and the wap site, This content is exclusively mandated to M2W and consists of Indian Idol’s mobile game, wallpapers of favourite contestants and the judges, animations, ring tones, videos (never before seen behind the scenes footage), caricatures, colour logos and Indian Idol theme song.


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