Airtel Ties Up With Soundbuzz For Digital Music Downloads


The Economic Times: India’s Bharti Tele-Ventures has tied up with a music portal Soundbuzz, which has license agreements with music labels, including names like Sony BMG, EMI, Warner, Saregama, Venus, Tips among others, for providing low-priced music downloads for its Airtel broadband subscribers.

Branded as music@ease, initially Airtel will price the service at 30 per cent discount for two months as a launch strategy. Thereafter, the prices will be kept at Rs 10 for a local or regional song and Rs 19.99 for an international chartbuster.

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