Pay-Per-Click Mobile Advertising

AdMob is a new mobile advertising service that pays/charges on a per-click basis…it’s got some pretty nifty features to adapt it to the mobile platform…you can target ads by region, manufacturer, platform and device capability (a neat way to make sure that only people who can buy your product can click on the ad). From the image it seems the ads appear as a line of text which is a hyperlink.
From the e-mail to Russell:
“AdMob is all about the open mobile web; I believe that pay-per-click advertising will serve to democratize the market, and allow anyone with a great mobile product or service to reach consumers without having to negotiate a carrier deal. There are a number of mobile specific features built into AdMob, such as device and platform specific targeting (need to target symbian devices in Europe? no problem), as well as easy to build mobile pages complete with click-to-call links for advertisers who don’t have mobile sites. Things have been going great, and since our soft launch we’ve served over a million ads, and have brought in excited advertisers such as Orb Networks.”

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