Inidantelevision.com: MTV Networks India is another traditional media company betting big on digital media strategy. It has appointed Srinivas Gopal as director, digital (online, interactive and mobile). Gopal comes from Times Internet Ltd, where he was the western region head (indiatimes mobile division), responsible for managing the mobile operator alliance and driving the wireless marketing initiatives for brands.
Last year, former MTV Networks Asia Pacific president Frank Brown had said that the next phase of the company’s development will be to launch digital new media business. “We have identified two new revenue streams, each to have a business head. Digital new media and consumer products are going to evolve as businesses with potential for fast growth. The boom in digital new media has happened in Japan and Korea. And it is happening in China. Along with consumer products, this will be a brand extension for MTV and Nick in India as well,” he had said.
Gopal’s key responsibility will be to position MTV, Nick and Vh1 as leaders in the emerging digital market space in India.
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