InfoSpace: Product Manager, Personalization Media – Los Angeles

InfoSpace, Inc. is a leading global provider and publisher of mobile content, products and services that enhance the wireless experience, making it easier for consumers to find and enjoy information, personalization and entertainment on the mobile phone. The company distributes its applications and services through mobile operators, including Cingular Wireless, T-Mobile, Verizon Wireless, Sprint Nextel, Virgin Mobile, Vodafone, O2, Orange, 3, TIM and Telefonica Moviles. InfoSpace also uses its unique metasearch technology to power a portfolio of branded Web sites and provide private-label search and online directory services through Dogpile (www.dogpile.com), Switchboard (www.switchboard.com), WebCrawler (www.webcrawler.com), InfoSpace (www.Infospace.com), MetaCrawler (www.metacrawler.com) and WebFetch.com (www.webfetch.com). More information can be found at www.infospaceinc.com.

About the InfoSpace Mobile Division

InfoSpace Mobile provides nearly half of all mobile content available in North America and is taking that dominance to the international market. The core of our business is content, applications, tools and infrastructure that enable wireless carriers and content providers to streamline the creation, management and delivery of successful mobile data to their customers. InfoSpace leads the global mobile gaming industries with our three dynamic game studios located in San Mateo, London and Hamburg. Our LA-based media office drives content generation through established relationships with every major and independent recording label, movie studio and television production company. Our Bellevue-based portal services and search and directory teams continue to innovate and re-invent mobile media and how it is accessed and used by consumers.

About the Product Manager, Personalization Media

If you are interested in changing the way people get more done and have more fun with their mobile phones, InfoSpace has the job for you as the Product Manager Personalization Media.

As the Product Manager, Personalization Media, you will help create the customer value proposition for Media & Entertainment products and applications and translate that value proposition into clear positioning and messaging to be used in sales tools and marketing and communication activities. In addition, you will partner with the product planners and development teams to finalize features & solutions, play an active role in product and service launches, and develop go-to-market programs and marketing plans.

Your strategic responsibilities will include:

– Lead the personalization media team for product management

– Manage the value proposition of InfoSpace’s content catalog used by consumers to personalize mobile phones, including ringtones, voice ringers, graphics, and ringback tones

– Build InfoSpace product management team for Personalization Media

– Assist in the development of marketing and communications strategies for the product and service offerings

– Work with the marketing team in tracking measurable statistics on marketing programs, promotion, event and campaign impacts and working with the Product Planner to incorporate those data into next generation product and marketing plans

– Partner with content acquisition team to build the catalog and target opportunities for catalog growth.

– Partner with the merchandising, content acquisition, account management, content production, and product planning teams to develop new or enhanced revenue streams, new features, products and services

– Work closely with the carrier account management team to define product and assist in the pitch to customers, primarily US based mobile network operators.

– Work with the merchandising team to help drive programming strategy for service assets

– Communicate and manage product milestones and roadmap with internal InfoSpace stakeholders such as Production, Q&A, Legal, Finance, R&D and Marketing

Your tactical responsibilities include:

– Developing and refining value propositions & positioning frameworks

– Contributing to Market Requirements Documents and process

– Assist in the creation and effective communication of core product messaging, positioning and branding to ensure messaging consistency internally and externally

– Assist in the development of the marketing plan including channel, merchandising and promotions plan and interacting with channel partners and internal channel resources to ensure adequate channel support of product launch plans

– Conducting appropriate user research validating the positioning, messaging and marketing plan with target segments participating in identified scenarios

– Developing practical recommendations to solve customer concerns

– Assist in the creation of robust sales tools, collateral and training to ensure the sales force is adequately prepared for product deployments in a timely fashion

– Reviewing product specifications to gain intimate knowledge of the product plans;

– Working in conjunction with the Business Development Manager to define and execute programmatic marketing partnerships such as joint marketing agreements as appropriate

– Writing Go-to-Market strategies for new products and services

The ideal candidate will have a minimum of 7 years of experience, including 5 years of consumer marketing experience with very strong written and verbal communication skills, proven record of working with creative agencies, high energy and passion for media and consumer products, and a very strong consumer focus. Candidate should also be a self-starter who can manage multiple projects simultaneously and drive them to completion effectively. Such projects will demand strong working relationships and interactions with vendors, customers, senior executives, partners, and other product & marketing groups within InfoSpace. Any experience with brand or creative agencies is a plus (especially in the mobile industry) A BA/BS degree is required and an MBA is highly desired.

CONTACT: To apply for the position, visit our website at www.InfoSpaceinc.com.
Or, send a CV to careers@InfoSpace.com. Please be sure to reference the job # MO-010306-FC01 in the subject line.

Comments have been disabled for this post