The promotion of three senior vice presidents to EVP sets up a new dynamic for Major League Baseball Advanced Media. Each of the three have significant new responsibilities, almost functioning as a triumverate COO for Bob Bowman, president and CEO.
– George Kliavkoff, EVP-business from SVP-business development. Kliavkoff is now responsible for the P&L of all paid content across MLBAM’s three screens — mobile, PC, TV.
– Noah Garden, EVP-e-commerce & sponsorship, from SVP-e-commerce. Garden, who came to MLBAM from Outpost.com with Bowman, is responsible for merchandise, tickets, online auctions and now sponsorships.
– Dinn Mann, EVP-content from SVP and editor in chief. Already responsible for all interactive tv, radio and print content, he adds the design group and individual project directors.
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