Company Creates Cell Phone Movie Ticket

Movie Box Office has launched a service where movie-goers can buy a movie ticket by mobile phone and present an on-screen barcode to the usher for admission. “There is a $1 fee for using the service. Users have to have an Internet-connected phone with a color screen, as well as a charge card.” It’s currently in use in one Detroit theater (Emagine Entertainment theater in Wayne County’s Canton Township), but the company obviously wants to expand it further.
There’s an interesting quote at the bottom:
“The key is to create enough of an advantage relative to the hassle of learning to navigate the system and typing all of the information into a cell phone keyboard,” said Jeffrey K. MacKie-Mason, a professor of economics and computer science at the University of Michigan.”
Getting the ticket via phone has to be easier than waiting in line at the counter, otherwise people won’t bother…

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