In-Store Mobile Performance

Hutchison and Vidzone have teamed up in the UK to produce a live in-store performance by hip-hop artist Sway which was available for download within hours. “The exclusive event showcased Sway performing tracks from his forthcoming album ‘This Is My Demo’. A performance of Sway’s new single, ‘Little Derek’, was filmed at the event. Vidzone then encoded and uploaded the video to Hutchinson 3G UK’s production facility within 24 hours, and the video was available to purchase as a download or stream to Hutchinson 3G UK customers.”
In other news about operators offering exclusive content to promote their services, Orange has a Snow Mobile (nice name) which includes “five video lessons from Brit boarder Jenny Jones performing ollies, boardslides, frontsides and backsides with tips on how to learn ‘em for yourself”. There’s also resort webcams, discount vouchers for outdoor gear shop Ellis Brigham and a free copy of snow mag Slide. (that is via Picturephoning)

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