Get Personal For Games Success

Strategy Analytics has put out a report on mobile games, with a “positive outlook”. The recommendation is that operators include community features into the game services, “such as unique game identities, gaming chat rooms, game ratings, hi-score boards, multiplayer games and competitions…As Senior Analyst, Nitesh Patel, points out, “The introduction of community features within Sprint’s games portal has had a positive effect in two areas. It has created stickiness, and it has increased data usage incrementally as gamers post their scores and rate the games they play.”
The company also predicts further consolidation in the industry, which isn’t a particularly adventurous call…

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