Our coverage of Mumbai’s Digital Summit continues on the Day Two. Our stringer Radhika is prompt with her posts. Read on.
When a study was carried out on some 13 internet using households in Boston, Chicago and Portland recently, it was found that more than comfort and convenience, internet for them had become a basic necessity.
In the study, about 20 individuals were asked to abstain from using internet for two weeks. However, the lifelines of using internet were provided to them if it was too urgent for them to use it. On an average, 34 lifelines were used by the individuals in 14 days mainly to make bill payments and other necessary routine works. Sharing this study at the Internet & Mobile Association of India‘s (IAMAI) Digital Summit, Pearl Uppal, Director Sales, Yahoo! India, said that from the viewpoint of marketing internet is very essential to understand the needs of consumers.
Through the marketing-mix in India that is focusing more on peer network will have to create brand awareness among the consumers along with providing services that touch their lives directly. -
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post