Business Standard To Expand Internet Activity; Hires Govindraj Ethiraj; Plans Tie-Up With NDTV

Indiantelevision.com: Only very few traditional media organisations get it. I mean new media. The Times of India group gets it, so they have a very robust Internet presence and a nice digital media strategy. NDTV gets it, so they have a convergence division. Hindustan Times gets its somewhat. India Today had it, but completely lost it. Business Standard had it, lost it, and now it seems they are coming back at it.
According to Indiantelevision, Business Standard is expanding its Internet activities and is in the process of stitching a content deal with NDTV Profit to leverage existing resources of both the organsiations. As the first step in this game plan, BS has signed on the former corporate editor of CNBC-TV18, Govind Ethiraj, as editor of its new media initiative.
“We are getting into a content sharing arrangement with NDTV Profit, for mutual benefit. The precise contours of this will be worked out, and depends on what works best,” a source told Indiantelevision.com. Ethiraj will be “driving this (initiaive) from Business Standard and will also be in charge of BS website’s content operations. BS-NDTV Profit deal is likely to include marketing and other revenue generating activities like organising and promoting off-line events jointly, apart from content sharing. However, this deal gives rise to tantalising opportunities of expanding the relationship into other areas of mutual benefit like designing TV shows for NDTV Profit, a business news channel launched in 2005.

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