Stephen King is promoting his new book Cell with some mobile content, including wallpaper and ringtones of Stephen King’s voice. The book is about the end of civilisation as caused by a ‘pulse’ sent to every mobile phone turning people into raving lunatics. The ringtones of of Stephen King saying “Beware, the next call you take may be your last”, and “It’s OK, it’s a ‘Normie’ calling”. You can hear them on the website.
King probably has the following to pull this off, and each time the ringtone plays its an ad for his book.
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