Via Reuters, Fox Entertainment President Peter Liguori’s explanation about why his networks haven’t been trying to out-splash the competition when it comes to cross-platform deals: “It’s been our strategy not to try to go out first with announcements but to go out with our best strategy. We’re taking a more measured approach to what works and would not work. … In terms of new technologies, it’s so early and in the nascent stages of what we can do with this. We think of this as a quintessential marathon and not a sprint.”
He talked about all the ways shows like “24” can be distributed, adding, “’24’ is a great show for all those various options, but again, my job is to protect ’24,’ not to worry about what at this point is really a pretty meager audience” for video on demand or video iPods.” Liguori also said he was “neutral” on Disney’s “very sexy” announcement but that no one really knows if it’s helping the shows.
Hollywood Reporter: “If you’re just going out there with grapeshot, I think that puts at risk your relationship with the affiliates and the best way to take care of the network business. Being a counterpuncher in new technology is probably not a bad idea.”
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