Fifth Season Of American Idol Premieres With New Web, Mobile Deals In Place

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While contestants vie for fame and recording glory on American Idol, the people responsible for making the show happen will be looking for their own payoffs — the result of a complex series of deals that started late last year. The players include Fox Broadcasting, judge Simon Cowell, and show producers FremantleMedia and CKX — all of whom are counting on mobile and online premium services to boost incomes. (More details on those to come.)
Show site idolonfox.com debuted earlier this month; americanidol.com, which had a murky provenance when we last checked, now redirects to the Fox site. Fans can build a “MyIdol” profile — hard not to think of sibling MySpace.com, play games and post on message boards. Upcoming features include blogs, the ability to add photos. A profile isn’t required for photo and video ranking.

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