Missed this one last week: Fortune does a good story on Disney’s new CEO Bob Iger and his openeness in embracing the digital future. Does Iger’s embrace of digital distribution amount to a new business model? Not yet, but he can’t afford to sit still. His challenge will be to manage the inevitable decline of older but still lucrative distribution channels while placing the right bets on new ones — and hoping they one day become as profitable as the old ones were.
In terms of digital revenues, right now they are incremental: In the first two months Disney shows were available in iTunes, they were downloaded about 800,000 times at $1.99 each. Disney isn’t saying how much of that $1.6 million total it keeps, but by way of comparison, a single recent episode of Desperate Housewives generated $9.9 million in ad revenue, according to Nielsen Monitor-Plus.
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