iPod Boosts Prime Time Viewing For The Office, Says NBC

If this claim is true, this has bigger implications: NBC’s show “The Office” delivered a 5.1, its highest ratings ever-last Thursday among adults 18 to 49, a bump the network credits in large part to the show’s popularity as an iPod/iTunes download. The series is NBC’s top-performing video podcast available on Apple’s iTunes, where it has been available since Dec. 6.

“The Office” has accounted for one-third of all the NBCU downloads on iTunes…

There’s no foolproof way to know if that really was the case, but it really is eliminating all other factors..

Anyway, this may have some trickle effect in syndication too, when the show comes to that level: if iTunes continues to deliver new audiences into the show’s network run and keep the ratings up, NBC may be in a better position to take “The Office” into syndication once it has the requisite number of episodes under its belt, the story says.

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