Globes has done an interview with Smart Content, the company which just sold a majority stake to Emblaze. The interviewer focussed on the fact that “competition could come from any direction…just a millimetre away”, but the folks at Smart Content don’t seem worried.
“Almost any product in the software field can be imitated within a few months by fifteen good programmers and a reasonable budget. In spite of that, Google spends millions of dollars acquiring small and medium-sized companies. Why? Because it hasn’t enough strength or the management attention to develop, market, promote, and compete with an existing product that has already been installed at many customers.”
That being said, Google has a habit of trying to enter new businesses with new products, reasonably successfully I might add. Other companies vying for dominance in mobile content are equally to put a bit of manpower into developing something if they think its worth it. But if a startup or small company does get enough of a lead they can compete with the big guys…
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