Mobile Game Survey Findings: Games Are Popular

Glu Mobile conducted a survey of 1,000 UK residents aged 16 and over about mobile games. Unsurprisingly — for anyone following the mobile games market specifically rather than the overall games market — young adults are more likely to download and play mobile games. 29% of the 16-24 age group regularly use their mobiles to play games, compared to 16% of mobile owners overall.
However, this is really interesting: “Gaming is the fourth most popular activity people use their phones for, behind voice calls, texting and taking photographs.” That beats music, video, TV… only 5.8% of all UK adults have purchased a mobile game for their phone, but 19% of 16-24 year olds have purchased games for their handset. There’s still a lot more people playing games than buying them, and this is probably related to the perceived value for money of the games: 62% of consumers said the price of mobile contet is the most important consideration.
Some other stats:
–36% of 16-24 year olds plan to buy the same or more mobile entertainment in 2006, and 23% are hoping to upgrade their handsets this Christmas.
–Only 12% of consumers are encouraged to buy entertainment content because of an attached brand. This increases to 25% of 16-24 year olds
–The look and feel of content was the second most important factor for consumers when choosing content. Almost 22% put this as a reason for choosing content, rising to 27% of 25-34 year olds and 35% of 16-24 year olds.
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