Mobile Game Market Growing – Into Advertising Opportunity

The mobile games market is growing quickly, hitting $2.5 billion worldwide in 2005 according to eMarketer. The US market was apparently $600 million, and expected to grow to $1.5 billion in 2008.
“As location-based and multiplayer capabilities develop, advertising to wireless gamers will be an exercise in precision targeting, helping to drive the value of mobile gaming beyond the revenue associated with game sales or subscriptions,” eMarketer writes.

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