Microsoft is starting the countdown to the official June launch of its adCenter; the current contract with Yahoo’s Overture ends then and the company to serve 100 percent of its own advertising against search results. The program has been in trials since last spring; at present, roughly one-quarter of the ads served with MSN ssearch reults come via adCenter. Microsoft is also announcng the Microsoft adCenter Incubation Lab, a Beijing-based partnership between adCenter and Microsoft Research.
Microsoft is extremely late to this party but Foorester analyst Charlene Li told AP tjat adCenter’s detailed demographic info gives it the potential to compete against Google and Yahoo.
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