I-play has added Sweden to the countries that can access its direct-to-consumer mobile portal, which is also available to Denmark, Norway, Finland and Lithuania.
David Gosen, acting CEO I-play, commented: “Launching publisher-driven direct-to-consumer channels is another step towards a truly mass-market availability of mobile games without the bandwidth constraints of the classic operator channels.”
Which is true — although most games are still sold through operator portals and the sales of those games are directly related to how close they are to the top of the list, this situation is changing, with a recent study of high-end phones revealing that over half of mobile internet browsing is to third party sites…
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