Sun Rocket, a johnny come lately VoIP Service Provider has started a stealth marketing blog called Everyday Hogwash, which essentially is a contest that rewards people for bitching about businesses. (Hat tip, Thread Watch.) Some think it is a bad idea, and gives bloggers a bad name. Without getting into the semantics of it all, it clearly is a terrible move for Sun Rocket. I mean, it is a wide open invitation for dissatisfied Sun Rocket customers, and there are many, to go and post on the site. (Whether their complaints go online, remains to be seen!)
John, for example complained earlier today about his experience. He called SunRocket, because he wanted to add two more additional phone numbers to his existing service, but was told that because of database failure, they [Sun Rocket] could not do it for a whole week. “Next, I emailed email@example.com, the address they provide their customers to report concerns. Both were returned as “undeliverable” by their mail server … Even if they give the service away for free, I doubt it is of any value if they cant keep their critical systems online,” writes John, who is not the first to express his frustration about the service. There have been others who have bemoaned about Sun Rocket.
What is that saying about… those who live in glass houses. On top of that, it is not a terribly original idea. Reminds me of Simply Hired’s Simply Fired campaign! I would take, The Consumerist over EveryDay Hogwash, any day anytime.