Google Cracks Blackberry

Google seems to be redoubling its efforts to make its products as ubiquitous as possible on a variety of devices. The latest hook-up: Google Talk and Google Local will be supported by RIM for its Blackberry mobiles. Last Motorola said it would make Google search reachable via a button on some web-enables phones. It’s also the default search engine for the new Palm Treo 700w.
The moves extend beyond wireless — Google is being loaded on Lexar USB keys and the search engine is now the default home page for Dell PCs. One move getting a lot of attention this week from Macworld — Google Earth is now available for Mac; most Google apps beyond the basics are Windows-based.

Why does this matter to you other than as a consumer? With ubiquity comes use, with use come clicks, with clicks you get more ad impressions, etc. Instead of waiting for people to come to Google, be exposed to its current and new products and generate income, Google is going to them. And, as Google becomes the default, other search engines like Yahoo either get superceded or miss the opportunity. The push for additional traffic and share also could be a boon for AOL — depending on how the GOOG-AOL deal turns out to be structured.

Update: Google also announced today that its personalized home page is now mobile; anyone who has a desktop personalized page can log in and get better access to their Google features than was possible before. Works pretty well, too, and ups the ease factor considerably. Location, location, location is now ubiquity, ubiquity, ubiquity.

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