BT and Virgin Tie-Up For UK’s First Mobile TV Service

UK telco BT has unveiled the details of its mobile TV offering, set for launch this year. The BT Movio service, formerly known as BT Livetime, will see its first commercial launch this summer, following a four-month trial with 1,000 participants. For now Virgin Mobile is the exclusive launch partner, though it is not clear how long that exclusivity period is. The service will run on DAB, not on DVB-H, a blow to Nokia (see the story above).
One handset manufacturer, HTC, is confirmed as on board, with the promise of at least one Microsoft-based device to debut for the launch. The system will also work with Symbian and Linux.
BT Movio is a wholesale service and will supply to other operators too…the company says it has invested somewhere in the region of “tens of millions” in the project.
Timeline: possibly after June, with probably around 15 channels, and might cost around 8 pounds per month.
VNUNet: As for the prior trials, some results: The results showed that users who were not charged watched TV for an average 66 minutes a week, with the peak viewing time coming after 6pm. They listened to over one and a half hours of digital radio a week.
Some mroe details in BT official release.

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