Browsing Accounts For Most Data Usage (PDF)


Russell Beattie has picked up on a study conducted by Nokia into how people use smartphones. There’s an interesting example of the “New Coke Fiasco” at the beginning to warn about reading too much into the stats since it was just a preliminary study, but there are some interesting things to think about.
The study installed a survey app in an already owned S60 device of 444 people throughout the UK, Germany and Singapore and studied usage for about 8 months.
Everyone generated data traffic in some form, but the really intesting thing was that 63% of total packet data traffic was generated by browsing… 47% to operator portals and 53% to third party sites. If this trend continues as the browsing capabilities extend to more phones it bodes very well for the viability of third-party mobile websites. Also, 65% installed java or symbian apps, although most of them appeared to be free trials.
The people in the trial typically installed three or four 3rd party applications per month, with 65% of all users installing applications weekly. Third party applications accounted for 12% of all launches of applications on the handset.
Also, backing up my position that people want to be able to customize their handsets to suit themselves, 69% of people personalized the menu by moving apps from one folder to another. I can’t think of any reason why this feature can’t be added to most handsets.
Obviously 3G users generated more traffic, 65% of 3G users create well over 1MB/month whereas 61% of 2.5G users create 500 kB/month.
Interestingly, when asked what was main reason for using mobile e-mail 8% replied that posting to blogs from mobiles was a primary driver…
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